People
Head of Center

Rosengren, Sara
Professor
Department of Marketing and Strategy
Head of Program

Lange, Fredrik
Assistant Professor
Department of Marketing and Strategy
Head of Research

Mafael, Alexander
Associate Professor
Department of Marketing and Strategy
Senior Advisor

Julander, Claes-Robert
Professor Emeritus
Department of Marketing and Strategy
Faculty

Baldauf, Christoph
Assistant Professor
Department of Marketing and Strategy

Cakanlar, Aylin
Assistant Professor
Department of Marketing and Strategy

Colliander, Jonas
Associate Professor
Department of Marketing and Strategy

Gao, Lily
Assistant Professor
Department of Marketing and Strategy

Töndevold Liljedal, Karina
Research Fellow
SSE Institute for Research (SIR)

Wakeman, Wiley
Assistant Professor
Department of Management and Organization
PhD students

Choungprayoon, Tanetpong
PhD Student
Department of Marketing and Strategy
Center for Data Analytics

Fors, Maja
PhD Student
Department of Marketing and Strategy

Mikhailova, Aleksandra
PhD Student
Department of Marketing and Strategy

Nguyen, Huong Ngoc Lan
PhD Student
Department of Marketing and Strategy
Center for Data Analytics

Sohrabi, Fateme
PhD Student
Department of Marketing and Strategy
Staff

Rosenqvist, Christopher
Program and Stakeholders

Strelis, Karl
Office & Program Manager
BSc Program in Retail Management

Svahn Alberts, Alexandra
Center Administrator